Wednesday 29 June 2011

Meeting director Jake Wynne

On Friday 24th June we met music video director Jake Wynne to discuss the video that we will be producing with him this summer. It was really interesting to meet a director and hear his story about working his way into the industry - especially as he came from our school! I'm really looking forward to working with him, I know it will be an amazing experience and I will learn so much!

As a director and editor, Jake has worked on many high-profile music videos, such as Geri Halliwell's 'It's Raining Men' and Najahoda's first video.






Key points I learnt from the meeting:

- The music video is all about creating a brand for the singer - it isn't just about complimenting the music, it must have a marketing purpose.
- It is important to plan the day thoroughly to make the best use of the time available
- Continuity is not neccessary in music videos, unlike film
- In girl bands, each member must have equal screen time!
- Beauty shots are a neccesity in music videos - they portray the artist well and attract fans

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