As a director and editor, Jake has worked on many high-profile music videos, such as Geri Halliwell's 'It's Raining Men' and Najahoda's first video.
Key points I learnt from the meeting:
- The music video is all about creating a brand for the singer - it isn't just about complimenting the music, it must have a marketing purpose.
- It is important to plan the day thoroughly to make the best use of the time available
- Continuity is not neccessary in music videos, unlike film
- In girl bands, each member must have equal screen time!
- Beauty shots are a neccesity in music videos - they portray the artist well and attract fans
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